J.C. Penney Company, Inc. (NYSE:JCP)
CAPS Rating:
The Company sells family apparel, jewelry, shoes, accessories and home furnishings to customers through department stores and Direct (Internet/catalog).
The Company sells family apparel, jewelry, shoes, accessories and home furnishings to customers through department stores and Direct (Internet/catalog).
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Recs
The way they are spending money on advertising and the statistics reported on benefits from advertising 3 media wise means this company should continue to make money on above average basis. Their past recent history has surely been great. Keep up the good work.