J.C. Penney Company, Inc. (NYSE:JCP)

CAPS Rating: 1 out of 5

The Company sells family apparel, jewelry, shoes, accessories and home furnishings to customers through department stores and Direct (Internet/catalog).

Recs

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Player Avatar jtofabc (84.46) Submitted: 12/20/2006 10:23:35 PM : Outperform Start Price: $70.22 JCP Score: -58.56

The way they are spending money on advertising and the statistics reported on benefits from advertising 3 media wise means this company should continue to make money on above average basis. Their past recent history has surely been great. Keep up the good work.

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