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The Company sells family apparel, jewelry, shoes, accessories and home furnishings to customers through department stores and Direct (Internet/catalog).
This isn't your grandma's underwear store.. Oh, wait, it is. JC Penny is associated with granny panties, 1980's sailor suits, brown living room curtains ordered from a catalog, and tight shoes. For people under 40 there's not a lot to love here, and they don't have any secondary brands or businesses to fall back on anymore. Where's the appeal? Where's the growth?
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