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The Company sells family apparel, jewelry, shoes, accessories and home furnishings to customers through department stores and Direct (Internet/catalog).
Activism is a catalyst, there's some easy value to be realized in cost cuts and normalized EPS of $1.2ish gives normalized P/E of roughly 16 WITHOUT activist changes....i think cost cutting adds at least $2 to $2.5 of EPS according to recent 10-K and JCP is stunningly cheap
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