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The Company sells family apparel, jewelry, shoes, accessories and home furnishings to customers through department stores and Direct (Internet/catalog).
Ron Johnson's "store-within-a-store" concept will allow JCP to give small up-and-coming hip brands an immediate nationwide footprint via its 700 stores across the US. This will allow JCP to attract a continuous flow of new, lively brands that will appeal to its clientele - and will allow JCP to quickly trade out brands that are not performing.
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