Penney J C Inc (NYSE:JCP)

CAPS Rating: 1 out of 5

The Company sells family apparel, jewelry, shoes, accessories and home furnishings to customers through department stores and Direct (Internet/catalog).

Recs

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Player Avatar BuyingRetail (58.06) Submitted: 1/1/2013 12:30:52 AM : Underperform Start Price: $20.01 JCP Score: +32.15

Expect 4th QTR at JCP to disappoint the street. Comps will not look good until they are up against the really awful numbers from 2012. This pick is short term for me but with only 40% of the floor converted by the end of 2013, I honestly don't expect things to improve on a permanent basis until 2015 when the transformation is complete (if they can hold out that long.)

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