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$52.31 3.82 (7.88%)
10/13/2008 3:59 PM

Kellogg Company (K)

CAPS Rating:
****

The Company and its subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods.

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Avatar tradermatt (95.88) Submitted: 3/11/08 5:24 PM : Outperform Start Price: $48.76 K Score: 32.72

Given the upward pressure on their commodity acquisition costs, expect Kellogg's profits and revenue to both increase thanks to price adjustments and an inelastic product line.

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