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$55.65 -0.35 (-0.63%)
10/7/2008 4:02 PM

Kellogg Company (K)

CAPS Rating:
****

The Company and its subsidiaries are engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods.

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Avatar ZeroSignal (65.98) Submitted: 6/10/08 5:06 PM : Outperform Start Price: $51.69 K Score: 34.36

Kellogg's responds to increased costs by shrinking the amount of product you get, while maintaining the same sized box, and no one seems to notice, so they keep on buying.
Kellogg's also owns Kashi, which it has expanded into oatmeal, frozen meals, frozen pizza, crackers, and snack bars. Kashi is growing rapidly, and I don't see that stopping.
Their core brand is strong, they have responded to the rise in price of commodities, and they own powerful other brands...thumbs up.

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