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Player Avatar valuemoneygreen (83.13) Submitted: 7/31/2012 2:33:47 PM : Outperform Start Price: $44.45 K Score: -4.04

Near a 52 week low. The reason I am picking it has nothing to do with that though. At this price along with the dividend this equity will outperform the market over time in my opinion. When I think of cereal I think of Kellogg. Great brand names! This company has a nice dividend. Look at its ROE and ROI......WOW. Net profit margins average over 9% and gross margins are not to shaby @ just over 40%. Price is fair with a 7% earnings yield for a wonderfull company.....in line with the market so I would bet it will be the market since the company is one of the better ones in the S&P.

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