KAR Auction Services (NYSE:KAR)

G311 (< 20) Submitted: 7/8/2010 10:44:50 PM : Start Price: $12.31 KAR Score: +40.29

The key to KAR is business model. Its companies know how to use auctions to capitalize on the unending supply and demand for used and salvage vehicles in the U.S. and Canada. Its companies have intense buyers all over the world who bid against each other online, using steadily improving technology to get more vehicles, and get them faster. They have hundreds of sites that are always furiously busy on auction days -- in-person and online. Overall, KAR is new to the market in a non-glamorous industry, so few know about its potential. Long-term profit and success is likely, mainly because of these factors: profitable trafficking strategy, unending supply and demand, growing and loyal client base, frequently evolving technology, and consistent expansion. KAR is slowly taking over the salvage-vehicle world, and we all know people aren't going to stop crashing their cars.