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$2.08 -0.14 (-6.31%)
10/10/2008 4:12 PM

Krispy Kreme Doughnuts (KKD)

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The Company is engaged in the sale of doughnuts and related items through Company-owned stores.

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Avatar hondo928 (99.78) Submitted: 11/27/07 5:27 PM : Underperform Start Price: $2.57 KKD Score: -19.56

If the donut world moves anywhere it's not going to be in gas stations for 50 cent donuts. Companies like Fractured Prune are going to be the ones leading the way the little guys not the big mass produced companies. It's the same reason Starbucks succeeded and is now faltering, people want that personal experience. They enjoy when people show interest in them and relate to them a gas station donut doesn't do that.

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