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The world's leading soft-drink company, Coca-Cola's fountain includes everything from Coke to Poweraid, Dasani water to Snapple.
Buying KO on weakness has been a pretty successful strategy since 1892.
Experimental DCF shows $43 value, $35 with 20% margin of safety. Assumptions are 20% returns on capital and 7.5% WACC, based on 5 yr averages. This is one of my first attempts at calculating WACC by hand and using that as the discount rate. Also took 5 yr avg ROIC of 20% - 7.5% WACC to get a 12.5% growth rate, which I rounded down to 12%.
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