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The Company owns and operates upscale casual dining restaurants. It offers freshly prepared food, personalized service, and a contemporary ambiance that create a satisfying yet affordable dining experience.
Kona has been rather successful in choosing high growth (10% population growth) and higher income (77K) areas for its locations.The key here is the 'veto vote'. Combining sushi and other foods gives the consumer options. If an individual in one family doesnt like Sushi and the other three do...that one person can choose for other menu items...no veto vote!
I do not agree with you, I believe that KONA would not be a good stock to pick. My reasons for this is because restaurant industry is going to have a very negative outlook with employment conditions at 9.5 unemployed. Also the fact that this is a full dining segment and fine dining, consumers are going to watch how and what they spend their money on. Remember that throughout the country housing prices have fallen considerably and mortgage problems are among one of the worst problems this country has yet to face. Given these circumstances their will not be a quick jump or improvement in companies that offer full-service dinning such as KONA. To also support my facts just take a look at interest rates; they have increased due to more and more people storing their cash in some kind of interest accounts to keep their money safe. If you like investing in food service sector i would take a look at Carls Jr fast-food restaurants as they offer cheaper prices, faster service and this still keeps our consumer hungry habits going. -Bhavdip Bhayani
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