The Company operates family-oriented, department stores that feature quality, national brand apparel, footwear, accessories, soft home products and housewares targeted to middle-income customers.
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This company is making a real name for itself. Store in my area was opened around four years ago; parking lot is now frequently packed and store is very, very rarely without a healthy number of customers browsing. Has great customer loyalty programs in place and is a lot better at keeping up with trends than its main competitor JCPenney. This company will be one of the first triumphs of the retail rebound.