The Company operates family-oriented, department stores that feature quality, national brand apparel, footwear, accessories, soft home products and housewares targeted to middle-income customers.
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I think this stock is about equal in quality to JCPenney. However, I think in a recovery market, the weaker of the two will rise more. JCP trades at a lower book value than KSS, but KSS has higher ROE levels than JCP. KSS has risen more, but it also has a lower PE multiple. I like the Sephora brand and that makes me lean more towards JCP than KSS, but this was a tough call.