The Company operates family-oriented, department stores that feature quality, national brand apparel, footwear, accessories, soft home products and housewares targeted to middle-income customers.
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JCPenny and Kohls each have more stores than Macy's. Macy's is good at hosting 4th of july fireworks, while JCP and KSS are good at increasing shareholder value. Sure Macy's per store sales is higher, but I believe the average sales per square foot is lower, and definitely average operating profit per square foot for Macy's is lowest. (I haven't properly verified anything, its based on cursory look)