The Company designs, develops and markets technology-based educational platforms with curriculum interactive software content and stand-alone products and these products are for sale through retailers, distributors and directly to schools.
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Leapfrog is leading the charge in electronic educational toys and systems. This market is largely untapped and its competitors have inferior offerings. I think as more kids want to use their parents iPads and iPhones, Leapfrog will benefit from their own tablets being sold (no parent wants their 4 year old messing up their iPad!)