The Company designs, develops and markets technology-based educational platforms with curriculum interactive software content and stand-alone products and these products are for sale through retailers, distributors and directly to schools.
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My daughter loves these things, traditional toy manufacturers have to be quaking in their boots with the rise of digital toys and games. Who wants a GI joe action hero made of crappy plastic and lead based paint made in China? My daughter's peer's(4 year olds) all love the leap frog systems and have them. I see a potential for them to be a takeover target as well.