Lorillard, Inc. (NYSE:LO)

CAPS Rating: 5 out of 5

Lorillard, Inc. engages in the manufacture and sale of cigarettes in the United States. The company has 44 different product offerings under the Newport, Kent, True, and Maverick brands, among others.


Player Avatar Buffettinvestor (57.66) Submitted: 4/3/2012 2:49:38 PM : Outperform Start Price: $38.93 LO Score: +12.63

Still cheap even after it's recent huge rally. Earns great returns on capital and owns the second most sold brand in the US (Newport), and the most sold brand of menthols. Cigarettes will not go away, for the same reason as alcohol won't go away. It's too ingrained in to world culture, and too much money and jobs are dependent on it.

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