Lorillard, Inc. engages in the manufacture and sale of cigarettes in the United States. The company has 44 different product offerings under the Newport, Kent, True, and Maverick brands, among others.
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High Risk factors compared to competition - Single supplier, single market (sold overseas rights in 1977) and one that is expected to contract over time, single product (nearly, 88%+ dependence on Newport brand), potential regulation on menthol.