eLong, Inc. (ADR) (LONG)

bu8ball (80.54) Submitted: 8/31/07 3:19 PM : Start Price: $9.00 LONG Score: 25.63

LONG will flourish from the overflow of Olympics customers that CTRP can't handle. This stock is near an all-time low, and should be turning a decent profit soon. Buy now while you can...

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wbcm (< 20) Submitted: 5/16/07 8:14 AM : Start Price: $10.00 LONG Score: 18.86

LONG: EV/revenue = 2.2


CTRP: EV/revenue = 16.


LONG is very cheap for a business that is growing 20% top line in a vast grows potential in China. China's travel market is large enough for more than one players. LONG will do wel...

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5STARsmallCAPS (< 20) Submitted: 11/11/06 9:11 PM : Start Price: $14.12 LONG Score: -5.96

5-star $373 million market cap on 11/11/06
Chinese online travel agency.
5STARsmallCAPS picks five star stocks with the smallest market caps.

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rangercapt (91.88) Submitted: 12/23/06 2:14 PM : Start Price: $13.52 LONG Score: -2.76

This company has one of a very few contracts to operate in China and should benefit from the olympics.

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NuggetOne (65.09) Submitted: 7/25/07 12:43 PM : Start Price: $10.15 LONG Score: 18.07

Big market. Good customer service. CTRP is the big dog, but plenty of business for others, especially with the Olympics coming to China next year.

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Calculated4Risks (46.83) Submitted: 6/05/08 2:42 PM : Start Price: $7.84 LONG Score: 33.70

Cash is king.

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nmoshou (25.95) Submitted: 2/08/08 2:57 PM : Start Price: $7.71 LONG Score: 35.25

$173 million market cap and sitting on $153 million in cash as of 9/30/2007 with little debt. This one seems cheap when compared to its larger competitor CTRP. The upcoming Olympics in China should increase travel which LONG should be able to benef...

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BetterBizBooks (< 20) Submitted: 6/16/08 3:29 PM : Start Price: $7.82 LONG Score: 32.88

Multi-year play on middle income china growth, more travel, more disposable income etc.





Key element right now is that you get to buy this thing near cash value so the downside appears limited with 30% top line growth.

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BoiseKen (< 20) Submitted: 7/22/08 7:53 PM : Start Price: $7.44 LONG Score: 33.67

$6.29 in cash. trading with a price of 7.36.

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102971 (27.39) Submitted: 2/28/08 1:17 PM : Start Price: $8.52 LONG Score: 25.88

Likely to be taken over, maybe by CTrip.


Cash represents approx. 75% of market price.

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