Lululemon athletica inc. (LULU)

ADBrunn (< 20) Submitted: 8/06/08 5:09 AM : Start Price: $20.96 LULU Score: -19.08

Being from Vancouver, I understand thier cult appeal among the women of this city. If they can establish their brand in the US as well as it has spread from Vancouver across Canada, this company will soar.

The largest obstacle I see is replicating the love for this brand outside of an 'active' city like Vancouver, often noted for being the most health conscious in Canada. Is the US on the same level when it comes to healthy-living? No. But there are pockets in every city, a certain demographic across the US that does satisfy this niche. The US market will never be as ubiquitously served as Vancouver, but the growth potential there for this company is still mind-blowing.

Once US investors witness the brand in action, they will buy into this stock. If you're still a doubter, take a quick vacation to Vancouver, Montreal, or Toronto sometime and check out how well these clothes make our women look.

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