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The Company is a designer and retailer of technical athletic apparel in North America.
Lululemon is the bane of my existence. How many affluent thirty-something yoga wannabes can there be in this world? Evidently, there are a lot more than I thought."But eldemonio, my $50 Vitasea t-shirt is made from real seaweed, and my a$$ doesn't sweat and smell as bad while I'm wearing my $100 Silverescent pants!" Real yogis stink. They smell really bad, and half of the time they don't wear anything but some diaper looking loin cloth fashioned out of a white cotton sheet. Lululemon is for sell out punks who don't know a thing about real yoga.Chip Wilson must have sold his soul to the white man's devil in exchange for corporate success, there's no other explanation for LULU's share price.
I would never want to own a business marketing to real yogis, who do not buy much of anything because they are content with true heart's delight. I would much prefer a business that marketed trendy clothing to sell out punks. This pitch makes me want to buy more LULU.
ikky me? No, ikkyu.I whole-heart delightedly agree with you. There are quite a few sell out punks in this world, so it makes sense to market to their demographic and get them to buy shares of your company. Congrats on owning LULU.
Setting aside the negative vibes...I'd say.... there are a lot of people in the Western world trying yoga for the first time. Given the massive increases in obesity, diabetes, and stress....I view this development as a very, very positive thing. Typically, when someone gets into yoga, they start attending classes a few times a week. I don't think it's a bad thing to buy sport clothing that's comfortable..and to spend a little extra on it, given the time spent in it. I'm not naysaying on the cynicism. I'm just saying that I view this as a very positive trend. I think it has long-term momentum. I think LULU plays into that trend very well. And I'm happy to see consumers spending money on yoga apparel and accesories more than McDonaldLand and Hostess Twinkies. :) Fool on. - Tom
Tom - I completely agree that spending money on overpriced yoga gear, rather than fast food, is far better for individuals and society as a whole; but, I disagree that the commercialization of yoga is a positive thing.My negative vibes, as you put it, stem from the fact that materialism and profiteering are so completely against the core tenets of yoga. Making practitioners feel as though they need to buy your products to practice yoga is about as anti-yoga as you can get. Take a look at the following article for more information on Yoga, Inc. - http://www.yogajournal.com/lifestyle/769/
Is that what yoga is about? I thought it was about stretching and strengthening muscles. I'm no expert but it sounds more like you're talking about Buddhism.
clint - It's been a little over year, and I just barely got around to understanding your comment. With a name like clint, I'm guessing you don't know much about yoga.
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