Southwest Airlines Co. (NYSE:LUV)
CAPS Rating:
A major domestic airline that provides point-to-point, low-fare service.
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A major domestic airline that provides point-to-point, low-fare service.
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Let's examine the industry this company operates in: People love to hate airlines because they are continually disappointed by them. However, they are a necessity of life. Oh, and the fuel is expensive and the margins are...LOOK, make no @#!%$ mistake about it: airlines are in business to make money and they do. Poorly run airlines do not. What to do? Invest in one that is on the list of most loved by the employees that work there. One that is most loved by the people who fly them (no BS fees and the like, just a straight ticket without promises. Hey it works.