Southwest Airlines Co. (NYSE:LUV)
CAPS Rating:
A major domestic airline that provides point-to-point, low-fare service.
A major domestic airline that provides point-to-point, low-fare service.
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Recs
The problems of AA, along with the end of the Wright amendment and the acquisition of AirTran, will drive increasingly market share and pricing power. The more important advantage of SWA, overall, is the corporate culture which is unique in the business world. Ultimately, SWA will be more productive with this culture than its competitors.