The Company is engaged in the design, manufacture and distribution of prescription frames and sunglasses in the mid- and premium-price categories.
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Buy this stock. Let's see, in the last few years they have stolen premiere brands from their #1 competitor, Safilo. Burberry, Polo, and recently, Stella McCartney are all now Luxoticca names. They just picked up Oakley, which when compared to the Safilo-equivalent Smith Optics, simply does not even compare. When we compare the drive and mindset behind the Safilo and Luxottica's two respective CEO/owners, Tabacchi and Del Vecchio, they are in different leagues. Basically, Safilo lacks the aggression that Del Vecchio and Luxottica are so well known for (ex: Del Vecchio actually fired his own son). BOTTOM LINE: It's only a question of time before Luxottica BUYS Safilo, and in doing so, will represent about 90% of the premiere brand eye wear names. I'm confident that in about 3-6 years, this theory will become fact.