McDonald's Corp (NYSE:MCD)

CAPS Rating: 3 out of 5

With its universally recognized Golden Arches, McDonald's franchises and operates fast-food restaurants around the globe.


Player Avatar gweech (87.07) Submitted: 9/13/2012 3:41:25 PM : Outperform Start Price: $87.85 MCD Score: -16.81

MCD is firing on all cylinders. While their debt is somewhat high for my tastes, their profitability is unmatached and their brand so strong. As much as pundits and health nuts want to make a controversy over their nutritional value, the bottom line is that MCD leads the way in transparency and education about their food. They do it in a much more responsible way than more upscale chains like Panera, Carabbas, Olive Garden, and all their peers. Most importantly, my kids love the place (in moderation) and the food is great. MCD is a strong brand and in my mind, still a growth story (of course 300% growth over 4 years can back that number up). This is a strong long-term buy and one that sits in all of our IRAs and kid's college funds.

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