Develops, markets, sells & distributes alternative beverage category natural sodas, fruit juices, energy drinks, fruit juice smoothies & functional drinks, non-carbonated iced teas, lemonades, juice cocktails & children's multi-vitamin juice drinks.
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picky consumers, but has plenty of free advertising with the monster "slash" logo on everything from hats, t-shirts, cars, tattoos (extreme fanatics). X-games and other worldwide extreme sports. consumers are increasing especially with their wide variety of drinks - from carbonated sodas vs non carbonated teas including protein enhanced and low carb beverages. This is the new "coffee" of the next generation.