Player Avatar A6EIntruder (52.06) Submitted: 1/6/2010 4:49:40 PM : Outperform Start Price: $47.67 MORN Score: -31.43

I haven't done a thorough analysis of this stock. I up-thumb it because it represents an outstanding brand with near-instant recognition among professional investors, and many serious amateurs.

Its rating system uses sound fundamentals analysis. Its name is trumpeted aloud in consumer-level advertising of stocks and funds.

Anyone can do securities analysis, but few can achieve what Morningstar has in size, scope, and credibility. This is a company that will endure and thrive because it sells trusted intelligence--and you can't get a wider moat than that.

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