Morningstar, Inc. (NASDAQ:MORN)
CAPS Rating:
The Company is a provider of independent investment research to investors around the world. It offers a line of Internet, software and print-based products for individual investors, financial advisors and institutional clients.
RSS Headlines
Fool UK
Recs
I haven't done a thorough analysis of this stock. I up-thumb it because it represents an outstanding brand with near-instant recognition among professional investors, and many serious amateurs.
Its rating system uses sound fundamentals analysis. Its name is trumpeted aloud in consumer-level advertising of stocks and funds.
Anyone can do securities analysis, but few can achieve what Morningstar has in size, scope, and credibility. This is a company that will endure and thrive because it sells trusted intelligence--and you can't get a wider moat than that.