Move, Inc. (NASDAQ:MOVE)

johnfuller48104 (< 20) Submitted: 5/11/2008 8:34:47 PM : Start Price: $12.80 MOVE Score: -35.33

Having a penchant for secular plays, I think all things internet related have a built in tailwind, and are therefore desireable. That's not to say there aren't lots of other considerations, but from a secular perspective, internet related is a positive. When I then go to what businesses are tailor made for the internet, my first reaction is Hotels (you actually get to see what you are renting), my next choice would be real estate. The process can be so time consuming, even if the move is local, let alone a long distant move. With todays virtual tours, loads of pictures and incredible databases, the process of buying a house is so much better. MOVE is the indisputable leader and their exclusive arrangement with the NAR (National Association of Realtors) is like a free get out of jail card. Housing, real estate, yeeech..... right! Well, there certainly are lots of homes on the market, and everybody wants to see how their house price is holding up, so for a business model that is increasingly based on attracting eyeballs these times aren't as bad as you might think. To be sure MOVE has had its share of false starts, and in these troubled times it wouldn't be mistaken for a well oiled machine, but a company with a distinct advantage, in a market with tailwinds, in a real estate space that is ideal for the nets strengths, can't be ignored. All things considered, if you ask me, this story has legs.