Move, Inc. (NASDAQ:MOVE)

MayberryMac (< 20) Submitted: 11/21/2006 3:01:40 PM : Start Price: $21.56 MOVE Score: -62.22

In theory, should do MUCH better in down RE market. In a soft RE market, on-line vendors like MOVE cost less than newspaper ads and deliver measurable results. However, intertia/habit of RE agents make on-line vehicles a tough sell, especially when trying to impress sellers desparate to sell. MOVE could/should do a better job of changing herd mentality, selling measurable performance vs. CYA of newspaper ads. If they keep their marketing expenses down, I think they will show impressive results contrary to conventional wisdom.