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Through its wholly owned subsidiaries, MidSouth Bank and MidSouth Bank, Texas, the Company offers complete banking services to commercial and retail customers in south Louisiana and southeast Texas.
Market strategy is "developing long-term banking relationships with depositors". It should be "developing banking relationships with long-term depositors." This is why they have increased interest-liability accounts, and decreased CD accounts. They need to be buying more lunches and giving away fewer toasters.
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