Through its wholly owned subsidiaries, MidSouth Bank and MidSouth Bank, Texas, the Company offers complete banking services to commercial and retail customers in south Louisiana and southeast Texas.
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Market strategy is "developing long-term banking relationships with depositors". It should be "developing banking relationships with long-term depositors." This is why they have increased interest-liability accounts, and decreased CD accounts. They need to be buying more lunches and giving away fewer toasters.