Martha Stewart Living Omnimedia, Inc. (MSO)

junglepilot (< 20) Submitted: 8/2/2008 10:17:30 PM : Start Price: $7.35 MSO Score: -26.25

Martha Stewart is an old brand that was based on old print ad archetype. Her name on product lines though are still sellers. Her new addition, Emeril, is the new Wolfgang Puck. Mix the two together and place in a Walmart and you have a new paradigm for a recovering economy where people are looking for a good product at a good price and not a 60's era Blue Light Special ala Kmart on the one hand or pricey Pottery Barn merchandise.

If this new match up gets traction going into a Fall then Xmas season, MSO could very well rock.