Martha Stewart Living Omnimedia, Inc. (NYSE:MSO)
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An integrated media and merchandising company devoted to enriching the changing lives of today's women.
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An integrated media and merchandising company devoted to enriching the changing lives of today's women.
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I think the relationship with Martha Stewart actually had people entering the K-mart stores. At Macy's the Martha Stewart brand did not bring people into the store, and those in the store didn't see any value in the Martha Stewart brand which has become a bit quirky (who has an aqua kitchen?)
Likewise, Penney's won't see any increased store traffic but I do think the Martha Stewart sales will improve at Penney's versus Macy's. But, lets face it, Martha Stewart is losing money on an operating basis. And, I will always avoid a marketing concept based on one person!