Netflix, Inc. (NASDAQ:NFLX)

CAPS Rating: 2 out of 5

Netflix delivers its comprehensive library of movies and TV shows online and through the mail in their ubiquitous red envelopes.

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Player Avatar speedymarie (76.81) Submitted: 1/29/2007 3:37:01 PM : Outperform Start Price: $22.54 NFLX Score: +212.81

Netflix is paying more to get customers -- the viral marketing hey-day seems to have ended. I was a little worried about Blockbuster's new Total Access program -- "exchange your video at our stores" --, but learned shortly after the announcement that Blockbuster was going to significantly reduce in-store inventories. Duh. Anyway, Netflix launched Watch Now to compete in the streaming tv space. Good move for the future.

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