Blue Nile, Inc. (NILE)

MarcoTheBeast (36.00) Submitted: 9/23/06 5:59 PM : Start Price: $37.17 NILE Score: -5.50

Slowly but surely Blue Nile appears to be capturing the minds of more and more grooms-to-be. I think word of mouth is really going to be the driver of sales growth -- you can hear about it, but there's a real tendency to be skeptical about buying an engagement ring online. Talk to someone who did, however, and who was overwhelmingly pleased by their experience, and then it looks like a much better idea.

Blue Nile has had a great couple of quarters lately, their fundamentals are solid, and their competition is an industry screaming to be shaken up (I view it in the same light as NetFlix vs Blockbuster).

I'm excited about the potential of Blue Nile, and I look for it to outperform over the next several years as more and more people wake up to its potential and actually examine its performance (of the business, not the stock).

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