Blue Nile, Inc. (NASDAQ:NILE)

CAPS Rating: 3 out of 5

An online retailer of diamonds and fine jewelry, Blue Nile also provides an education for consumers on all sorts of rocks and rings.

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2
Player Avatar dustbusterz (< 20) Submitted: 8/6/2007 9:59:28 PM : Underperform Start Price: $78.74 NILE Score: +104.10

Personally, I feel the Company is performing better than average to this point. After reading the fundamentals,such as the securities and exchange filings,and other reports, I am pleased the way business is proceeding. However, this is an internet based business at least, most of the operations are, and the internet sales arena is still new (and at this point growing) but many factors can change this outcome,I'm not convinced it can keep up the pace it currently has been showing.I'll be pleasantly surprised if it materalizes,I'll admit that.

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