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$35.78 -3.03 (-7.81%)
10/15/2008 4:00 PM

Blue Nile, Inc. (NILE)

CAPS Rating:
**

An online retailer of diamonds and fine jewelry. The Company also provides guidance and support to enable customers to learn about and purchase diamonds as well as classically styled fine jewelry.

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Avatar derondantzler (< 20) Submitted: 10/26/07 10:55 AM : Outperform Start Price: $86.35 NILE Score: -23.24

E-Commerce is a growing platform. Blue Nile is the go-to place for buying diamonds online. You know what you're getting. Now of course, KKD has proven that a good business idea and good product doesn't always work (ever ate one of their doughnuts?!), but I still see this one improving during the holiday season and think it's got potential room to grow over the next few years.

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