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$41.96 4.43 (11.80%)
10/10/2008 4:00 PM

Blue Nile, Inc. (NILE)

CAPS Rating:
***

An online retailer of diamonds and fine jewelry. The Company also provides guidance and support to enable customers to learn about and purchase diamonds as well as classically styled fine jewelry.

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Avatar Fuskie (98.13) Submitted: 10/09/06 5:32 PM : Outperform Start Price: $36.83 NILE Score: 48.42

Either you get Blue Nile or you don't. There is an emerging class of shoppers willing to take a chance at buying an engagement or wedding ring on-line. And there are many more who can't imagine not checking out the rocks themselves. If Nile can build trust and reputation and stay ahead of the competition, they return sparkling results.

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