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$37.00 -1.49 (-3.87%)
10/7/2008 11:17 AM

Blue Nile, Inc. (NILE)

CAPS Rating:
***

An online retailer of diamonds and fine jewelry. The Company also provides guidance and support to enable customers to learn about and purchase diamonds as well as classically styled fine jewelry.

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Avatar nightowljmg (90.96) Submitted: 11/20/07 11:53 PM : Outperform Start Price: $74.20 NILE Score: -25.58

They run a quality website that is just beginning to grow its customer base. As a guy, I would MUCH rather do my jewelry shopping online at a quality site instead of going to a jewelry store in person. I believe this company has great growth potential over the next 5+ years.

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