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$22.09 -0.41 (-1.82%)
11/19/2008 11:04 AM

Blue Nile, Inc. (NILE)

CAPS Rating:
**

An online retailer of diamonds and fine jewelry. The Company also provides guidance and support to enable customers to learn about and purchase diamonds as well as classically styled fine jewelry.

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Avatar Drakon1976 (32.63) Submitted: 12/14/07 6:14 PM : Outperform Start Price: $73.40 NILE Score: -27.07

This company will be eatting brick and mortar jewelers for breakfast over the next 5 years. Look for Blue Nile to be expanding their lineup over the next 12-24 months to include a diverse offering of less expensive jewelry. This in turn will be eatting away profits from mall jewelers such as Zales. Even more significant is Blue Nile's expansion into both Europe and Asia which will make them an international darling++++++

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