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$41.96 4.43 (11.80%)
10/10/2008 4:00 PM

Blue Nile, Inc. (NILE)

CAPS Rating:
***

An online retailer of diamonds and fine jewelry. The Company also provides guidance and support to enable customers to learn about and purchase diamonds as well as classically styled fine jewelry.

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Avatar Guin3666 (73.97) Submitted: 5/13/08 2:07 PM : Underperform Start Price: $49.10 NILE Score: -22.44

Going to go down with this economic downturn. People won't be looking to buy diamonds online when they don't have jobs or the ability to refinance mortgages to pay for toys like this.

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Avatar huddaman (96.43) Submitted: 7/08/08 11:06 AM

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Your thesis is assuming that during a recession, every single person in america is facing difficulty paying mortgage or every single person has lost his/her job.

Most people I know are able to make their mortgage payments and have kept their job. Some business folks are struggling but they had more money to begin with. Sure people will buy less jewellery in the short term, but that does not mean this lean company will turn past profits into future losses.

Also, their international sales grew 100% last quarter. What do you think about that?

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