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$21.86 -0.64 (-2.84%)
11/19/2008 11:33 AM

Blue Nile, Inc. (NILE)

CAPS Rating:
**

An online retailer of diamonds and fine jewelry. The Company also provides guidance and support to enable customers to learn about and purchase diamonds as well as classically styled fine jewelry.

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Avatar tenamaxtli (< 20) Submitted: 8/20/06 6:11 AM : Outperform Start Price: $34.48 NILE Score: -0.93

This is one of those 'disruptive' businesses that has kind of broken the traditional mold of the diamond/jewelry business. They need to play nice to ensure they continue to have a supply of the shiny stuff, but I like the fact that they have busted into what is considered an insular business.

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