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$37.68 -0.81 (-2.10%)
10/7/2008 11:50 AM

Blue Nile, Inc. (NILE)

CAPS Rating:
***

An online retailer of diamonds and fine jewelry. The Company also provides guidance and support to enable customers to learn about and purchase diamonds as well as classically styled fine jewelry.

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Avatar fergus101 (92.29) Submitted: 7/27/07 10:18 PM : Outperform Start Price: $32.86 NILE Score: 31.89

Diamonds, it turns out, are one of those commodities, just like electronics, that is best sold on the Internet. You get the chance to get educated on the product, see all your options, have confidence in what you're buying, and not have to put up with some pushy salesperson who may or may not know what they are talking about. Blue Nile is the best retailer in this online diamond retailer space. Check out their website, it's brilliant. There is hugh room for growth here.

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