Nike, Inc. (NKE)

Patrick6k (< 20) Submitted: 1/12/07 8:02 PM : Start Price: $48.72 NKE Score: 34.65

I've been contemplating adding Nike to my CAPS picks for quite some time now and I'm finally taking the plunge. The main reason for my hesitation is I hate large caps and when they do win me over they must have a lot going for them.

Well, Nike cuts the mustard. I mean next to Coke and McDonalds, you're looking at one of the most widely recognized brand names on the planet. Ever since I was a kid, this company has had an uncanny sensibilty about what the public wants. Since the days of Michael Jordan, Nike has chosen only athletes of the most monumental stature and only those with sterling reputations for decency to represent them. As a result, the public has responded by making them the most popular shoe and sports apparel brand to date.

With a current dividend yield of 1.50 percent, and inside ownership upwards of 30 percent this is one company for the long haul.

I've always loved companies that eat their own cooking, and with inside ownership that high for a company with a market cap this size....that says a lot to me as an investor.

This company is a cash cow, and as long as they continue to maintain their high standards for the atheletes that represent them, then I look for this company to outperform the market for many years to come.

This is one of those anchor stocks that should be part of everyone's portfolio.

Go Long,
Fool On!!!

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