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Nokia aims to be the world leader in mobility, manufacturing cell phones and offering mobile Internet services.
Rebranding of Map services allows Nokia to touch mobile devices other than their own!Apple and Android need location services. Could be a great revenue stream for Nokia. Apple has its own service (which got horrid reviews), but the App store rules the iPhone. If Nokia's app is superior which I believe it is as Nokia owns NAVTEQ and that's what 'HERE' will be based on.Samsung's devices are android based and they pay Google some type of licensing. Perhaps telling the GOOGLE to omit their mapping component from future Android builds would lower licensing costs (Thats why APPLE removed it from iOS after all)!
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