The Company through its subsidiaries, operates an interactive online community in China and is a provider of Chinese language content and services through its online games, Internet portal and wireless value-added services businesses.
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Literally, just go to the website netease.com or 163.com. Not exactly pleasing to the eye, regardless of the Mandarin writing. This is the portal for a $5B company? Hello shell....
It's not to my taste either, but it is completely the norm of the Chinese online world; here is a vastly more popular, portal only play:
http://www.sina.com.cn/
...visually identical, in effect.
FWIW Mandarin is the spoken dialect most popular in China; the written system in the People's Republic ("China") is referred to as the "simplified" character set.
Hardly a "shell" with $2B in cash and no debt this company has been the top performing stock on NASDAQ for the past 10 years!