A holding company which provides professional services to clients through multiple agencies. Its agencies provide these services in the following disciplines: traditional media advertising, CRM, public relations and specialty communications.
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Core business is now being challenged by IPG and other ad holding companies. However, it's proven to be resilient in holding on to its clients. It's pitching for the business of JNJ on a holding company basis against IPG, WPP, and Publicis. In the US, it has a strong chance of keeping it - and in China, a significant chance of winning the n-way pitch.