Omniture, Inc. (OMTR)

dicartacash (< 20) Submitted: 5/02/08 3:37 PM : Start Price: $21.05 OMTR Score: -12.51

I have been tracking marketing performance software for awhile. In short, OMTR dominates in online marketing performance applications. They have built a brand in this high growth segement and are poised to capitalize on their market position.

It is no longer acceptable for the VP of Marketing to spend lavishly with little accountability. Online marketing performance measurement provides the ability to measure results, and tune campaigns accordingly. Even with our uncertain economy, the expenditures on online marketing are growing unabated...just look at GOOG recent results.

Note that OMTR's software sales partnerships are somewhat untraditional for enterprise software...the advertising agencies are playing a key role in marketing strategy and tool selection. That helps OMTR get visibility in the executive suite as a strategic investment, not just as IT spend.

OMTR's position in the marketplace, the stickiness of their solutions, and the strong management team make this company a great hold over the next couple of years as the rest of the market wakes up to the significance of marketing performance management. I'm in at the low 20's and expect significant upside going into 2009.

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