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Since we've been using Pandora on our Sonos box, we haven't bought a single CD, not one. When we walk in the door we turn it on, pick a channel, occasionally thumbs-down bad songs, less occasionally thumbs-up good songs (since Pandora continues to surprise us w/ good songs that we can't to fast enough to thumbs-up), and we have a permanent sound track now. Can't wait until they get into cars.
Plus Pandora picks up $.03 per one listener hour in advertising revenue and listener hours are at 1.6b in the most recent qtr and growing more than 100% annually. You do the math. Cars will double the listenership at least, and when they start being added to mainstream receivers (i.e. not just us Sonos geeks), that should quadruple listener hours.
People who download the Pandora app and listen to Pandora do it because it is FREE. These people have little to no descretionay income to spend on ads that Pandora spams their airwaves with. Pandora can increase listener hours a ten fold but people with no money still will not patronize their advertisers.This approach has not worked for CC and it will not work for Pandora. Advertisers will become wise to this. Math says they continue to lose money and will be belly up in two years.
bottomfisherman, while its true that the app is free, you forget that the people that are downloading this free app are people that have $300 smartphones paying $20-$30 per month in data fees. Other markets include people with tablets, computers with internet connections, (another $30-$50/month). To state that Pandora's audience are poor and have no discretionary income is a complete fallacy. On the flip side, broadcast TV and radio are free as you say and the entrance fee and recurring costs are significantly lower and yet advertisers have been shelling out billions to get airtime through these mediums.