The Company is engaged in the sale of new and used motor vehicles and related products and services, including vehicle service, parts, collision repair, finance and lease contracts, third-party insurance products and other aftermarket products.
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Penske will build a car business using the PC paradigm, much like Dell makes PC's. Selecting assemblers and components from a wide variety of vendors. Engines, transmissions, electronics, interiors will be selected and the car will be assembled by specialist like Samsung/Renault, Valmet, Karmann etc. They will be marketed through the Saturn network of dealers and the internet.
Two of the three Detroit auto makers are dead and the third, Ford, is in the ICU. That era is over and it is time to move on.
Roger Penske is an innovator comparable to Steve Jobs.